Hurricanes Harvey and Irma are painful reminders of the devastating impact that climate change has on our environment and our communities. If you're looking for ways to save some money and save the environment at the same time, consider purchasing used exhibits and reskinning them instead of buying new.
Oftentimes, you can find a like-new trade show display for half the cost of a brand new one. This is a win-win. You are reducing your company's carbon footprint by keeping perfectly good exhibits out of the landfill and redirecting those saved dollars into other areas of your trade show marketing budget that you've wanted to grow, such as digital technology. A bigger booth, combined with adding more engaging technology in that booth, like interactive video kiosks, will increase your brand's visibility on the trade show floor and the overall effectiveness of your marketing plan.
Did you know that most of the polyester fabrics made today used in dye sublimation printing come from a combination of “post industrial” and “post consumer” recycled plastic products? There's even a 100% eco-friendly fabric made from 100% post-consumer recycled plastic bottles.
5 Key Questions to Ask a Potential Exhibit Partner
- How long have you been in business?
- Do you offer services such as design, installation and storage?
- Will you provide me with references from past clients?
- Will you provide me with a price list of fees and services?
- Do you have a portfolio of past projects you have designed?
It's important when shopping for a used exhibit to find out if your exhibit partner can refurbish and rebrand the display for you. Also make a list of what other types of trade show services you may need such as storage, installation and dismantle and ask if they can provide these. Find out how you can become a better exhibitor.