Have you ever stood in front of a room full of people presenting at a meeting only to discover that the video, which played fine when you tested it on your laptop back at the office, suddenly won't work with the LCD projector provided at your meeting place? I have. It can be a rather awkward moment or two or three or four, depending on how long it takes to resolve the problem and if there is an AV team at the meeting place to help.
So it's not surprising that participants at the opening session of Convene's first Meeting Planner Forum held in 2013 ranked "Quality and Capability of AV Equipment" fourth, in their top 10 most important factors when choosing a meeting location.
Here are 5 key action steps you should take when marketing your venue to corporate meeting planners. These are based on what planners identified as being the Top 5 criteria they use when selecting a meeting location: