IDEC Displays Blog

How to Rebrand Used Exhibits and Boost Your Bottom Line

Written by Lauren Stickler on Sep 18, 2017 2:00:00 PM

Hurricanes Harvey and Irma are painful reminders of the devastating impact that climate change has on our environment and our communities. If you're looking for ways to save some money and save the environment at the same time, consider purchasing used exhibits and reskinning them instead of buying new.

Oftentimes, you can find a like-new trade show display for half the cost of a brand new one. This is a win-win. You are reducing your company's carbon footprint by keeping perfectly good exhibits out of the landfill and redirecting those saved dollars into other areas of your trade show marketing budget that you've wanted to grow, such as digital technology. A bigger booth, combined with adding more engaging technology in that booth, like interactive video kiosks, will increase your brand's visibility on the trade show floor and the overall effectiveness of your marketing plan.  

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Topics: Used Exhibits, Green Exhibiting