IDEC Displays Blog

What Design Elements Do The Best Exhibits Share?

Written by Lauren Stickler on Apr 4, 2018 11:42:15 AM

My dad is a professional photographer so I learned early on that the best photographs, like the best exhibits, have certain design elements in common. The right composition, lighting and color produce a dramatic image that tells a story. If the image on your exhibit is not telling your brand's story it may be time to update your trade show display.

 Tips For Designing Your Trade Show Display

Take your time when choosing graphics, logos/messaging, and lighting for your exhibit as you want these three design elements to come together to create a vibrant, attention-grabbing trade show display that nails your brand personality. The best exhibits clearly communicate their brand personality. If you do this it helps customers develop an emotional connection with your brand and gain a familiarity and trust in it.

Interactions LLC updated the graphics and header on its trade show display to reflect its brand personality. The prospect-centered image combined with clear and concise messaging quickly convey its value proposition, which will attract booth visitors. The blue in the header will put booth visitors at ease because the color blue is associated with these emotions: trust, calming, reliable and responsible.

 

  •  Graphics - Simplicity is the key.  

They say a picture is worth a thousand words and that's certainly the case with trade show displays. All you need is a single large illuminated image as your focal point with clear, concise messaging that tells your brand's story and communicates your value proposition. The ideal image shows someone using your product.

ReWalk's trade show display features images of individuals wearing the ReWalk exoskeleton system to enable them to walk. When exhibiting at conferences and trade shows, ReWalk incorporates video and live demonstrations of customers it calls "ReWalkers" using its product to further reinforce its brand personality.

 

Ideally, you want a prospect walking the show aisles to glance at your trade show exhibit and be drawn in by your trade show booth design.  This will occur if your graphic successfully conveys three things: 1) how your product or service solves their problems, 2) what specific benefits your product delivers and 3) why they should buy from you and not from the competition. Hiring an experienced graphic designer will help to ensure a powerful impact.

  •  Logos and Messaging - Divide your vertical graphic space into four tiers.

Tier 1 - Reserve the top quarter of your exhibit space for your brand's logo or flagship product, the bigger the better. It should be visible from at least 25 feet away. Island and peninsula exhibits do not have the same height restrictions as inline booths and may include a hanging sign, which can be seen from across the exhibit hall. 

Tier 2 - The second quarter should contain your tagline. It needs to encapsulate both what your company does and what particular innovation or expertise sets your company apart. What is your edge?  

Tier 3 - The third quarter of your booth space should be at eye level or slightly above and include images and text that identify key products or services.

Tier 4 - Keep in mind that the bottom quarter of your vertical exhibit space may be blocked by your booth staff and visitors or booth furniture and accessories so while images could appear here, avoid placing text or important graphics at this level.

Type fonts for your messaging should be easy to read from a distance of 10 feet and consistent. Stick with 1 to 3 typefaces to maximize readability.

  • Lighting - Highlight the most important parts of your trade show display. 

The importance of lighting is threefold: 1) It sets the tone of your trade show exhibit design. 2) It draws attention to the most important areas of your booth. 3) It attracts trade show attendees to your booth. 

There are several different types of lighting you can use to bring your display to life, such as, backlit lighting,  display case lighting, spotlight lighting and lamp lighting.  Lighting is an integral part of any exhibit design and your exhibit company can provide you with options and guidance on the placement and the type of lighting that will showcase your products and messages and illuminate your brand.   

Maxon Motor uses backlit lighting and display case lighting in its booth to highlight key products and its brand.

 

 

So now you know how the best trade show booths attract new prospects. Remember, understanding the three essential  elements  of trade show booth design: graphics, logos/messaging and lighting, will not only increase brand awareness and help you become a better exhibitor, it will build brand loyalty and trust.

 guide to become a better exhibitor

 

 

Continue Reading →

Topics: Trade Shows, Trade Show Booth Design

2018 Is the Year of the Illuminated Trade Show Booth

Written by Lauren Stickler on Jan 11, 2018 5:22:35 PM

Illuminated exhibits are one of 2018's hottest trade show trends. Why? Because companies are looking for ways to maximize their booth design's impact on the show floor without increasing the heft of their exhibit.

LED backlit displays offer a vibrant viable solution.

Studies conducted by the Center for Exhibition Industry Research show you have only  3 to 5 seconds for your booth to catch the eye of a trade show attendee. Backlighting offers a simple, elegant way to achieve this.

 

 

Continue Reading →

Topics: Trade Shows, Trade Show Exhibit Design, Portable Trade Show Displays, Backlit Displays

How To Crush Your 2018 Trade Show Marketing Goals

Written by Lauren Stickler on Dec 14, 2017 3:40:52 PM

As the New Year approaches, list making becomes as popular a national pasttime as watching football or hockey. But, whether you're developing a trade show marketing plan for your company or making your own personal bucket list, if you want to reach the goal, the same rules apply. 

1. Know where you want to go so you can advance in that direction.

Keep your list clear and concise. A long, vague list of goals is nothing more than a wish list.  A trade show marketing planning checklist is a valuable tool to get you started in your goal-making process.

 
Continue Reading →

Topics: Trade Shows, Trade Show Planning

Insider Tips on How to Score Big at Top Boston Trade Shows

Written by Lauren Stickler on Nov 22, 2017 11:44:07 AM

The Boston Celtics' current 16-game winning streak is epic, but it has not been a smooth ride. Some of those games have been real nail-biters, where players had to make split-second decisions and scramble to come back from behind for the win. 

Likewise, exhibit managers have to jump through a lot of hoops, like choosing the right trade shows to exhibit at, selecting an exhibit partner to design their  custom trade show display, meeting trade show deadlines and creating a memorable giveaway item to offer attendees. These are among the myriad decisions that exhibitors have to make every day to ensure a win on the trade show floor.

Continue Reading →

Topics: Trade Shows, Exhibit Displays, Trade Show Planning, Trade Show Tips

How To Know When To Revive That Boring Trade Show Exhibit

Written by Lauren Stickler on Aug 8, 2017 12:41:23 PM

Let's face it. Nothing lasts forever. As much as I'm convinced that I'm going to drive my 2004 Toyota Highlander until the wheels fall off, somewhere down the road I will need to upgrade to a new vehicle. The same is true for that outdated trade show exhibit your business has been shipping or lugging from show to show for the past 10 years. 

Here are 5 tips to help you determine if it's time to upgrade your trade show display or if refurbishing your existing exhibit or renting a  booth is the right choice for you to elevate your brand. 

Continue Reading →

Topics: Trade Shows, Trade Show Exhibit Design

12 Steps to Trade Show Marketing Success That Most Exhibitors Miss

Written by Lauren Stickler on May 16, 2017 10:54:29 AM

 

Transitions.  I've survived and thrived through some real doozies over the years in my work and personal life and I suspect that you have too.  And yet, why is it that whenever the change comes, even when I see it coming, it seems to sneak up on me like an ocean wave and knock me off my feet? 

An Opportunity for Growth

"Think of it as a growth opportunity," my friend said when I was going through a particularly painful transition in my life. It was the trifecta of loss and change: divorce, job loss and death of a parent.

At some level I knew all three changes were coming: my ex and I had grown apart, my workplace was undergoing a massive reorganization and my mom's illness was progressing. And yet when these changes came, one after the other, like crashing waves, I had no clearly formulated plan on how I would proceed.

Similarly, you may experience signposts along the way of shifts coming in your company or organization. What are these? How are  you preparing to meet these challenges and help your business succeed? One way is to have a watertight plan in place to follow so that when change aka "growth opportunity" comes knocking at your door you'll be ready.

Continue Reading →

Topics: Trade Shows

6 Ways the Best Trade Show Booths Attract New Prospects

Written by Lauren Stickler on Apr 18, 2017 12:03:17 PM

Spring is a time of renewal and growth.  It's also a perfect time to review your show strategy for creating one of the best trade show booths for 2017. One sure-fire way to spotlight your brand and increase traffic to your trade show booth is to add a hanging fabric structure.  Also consider the benefits of expanding your booth size or selecting new flooring. If you didn't budget for it this quarter, renting is always an option.

 

Convergent Dental's 20' x 20' exhibit with hanging fabric structure commanded a strong presence on the trade show floor during the Greater NY Dental Meeting held at the Jacob Javits Convention Center. Increasing the footprint of the exhibit and adding new flooring to support its interactive workstations further enhanced the experience for visitors to the booth. Creators of Solea, the first CO2 dental laser cleared by the FDA for hard and soft tissue dentistry, Convergent Dental uses interactive technology and demo stations in its trade show booth to educate professionals about its product's capabilities. Large monitors display educational videos that engage and retain booth visitors waiting their turn to sit at one of the hands-on demo stations.

Continue Reading →

Topics: Trade Shows