IDEC Displays Blog

How to Excite and Engage Visitors at Your Trade Show Booth

Written by Lauren Stickler on Mar 9, 2018 11:44:46 AM

Static trade show displays are a thing of the past. An interactive trade show booth experience is where it's at. That means building elements of engagement into your booth design.

As a smart consumer, you probably do your research and comparison shopping online. Your potential customers do the same. Whether they're buying a new car for the family or investing in new software or technology for their business, the information they need is a few keystrokes away.

So when these business decision-makers with purchasing power show up at your booth at a conference or trade show, they don't want to read a product brochure, they want to experience that product, service or technology first-hand.

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Topics: Trade Show Exhibit Design, Experiential Booth Design, Custom Exhibits, Trade Show Planning

2018 Is the Year of the Illuminated Trade Show Booth

Written by Lauren Stickler on Jan 11, 2018 5:22:35 PM

Illuminated exhibits are one of 2018's hottest trade show trends. Why? Because companies are looking for ways to maximize their booth design's impact on the show floor without increasing the heft of their exhibit.

LED backlit displays offer a vibrant viable solution.

Studies conducted by the Center for Exhibition Industry Research show you have only  3 to 5 seconds for your booth to catch the eye of a trade show attendee. Backlighting offers a simple, elegant way to achieve this.

 

 

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Topics: Trade Shows, Backlit Displays, Trade Show Exhibit Design, Portable Trade Show Displays

How To Know When To Revive That Boring Trade Show Exhibit

Written by Lauren Stickler on Aug 8, 2017 12:41:23 PM

Let's face it. Nothing lasts forever. As much as I'm convinced that I'm going to drive my 2004 Toyota Highlander until the wheels fall off, somewhere down the road I will need to upgrade to a new vehicle. The same is true for that outdated trade show exhibit your business has been shipping or lugging from show to show for the past 10 years. 

Here are 5 tips to help you determine if it's time to upgrade your trade show display or if refurbishing your existing exhibit or renting a  booth is the right choice for you to elevate your brand. 

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Topics: Trade Show Exhibit Design, Trade Shows

The Secret to Designing a Killer Trade Show Display Booth

Written by Lauren Stickler on May 25, 2017 1:52:16 PM

 

Zero to 60 mph in 4.5 seconds. That's the acceleration time of the 1965 Shelby Cobra 427 S/C Convertible. I was lucky enough to spot one of these beauties and snap a picture recently while passing through Claremont, NH, on my way up to a friend's cabin in Vermont.

It is one of those rare finds, like the time I heard a loud knocking sound outside my front door while living in Mississippi,  and I stepped out to see a huge bird about 18 inches tall with a flaming red crest, a pileated woodpecker, hammering away at the big red maple tree in my front yard.

In both cases I was mesmerized by what I saw, lingering as long as I could, absorbing every detail of the experience. Later, I felt compelled to go online and learn more about that beautifully designed car and magnificent-looking bird.

Start Your Engines 

If you want your trade show display booth to stop visitors in their tracks like that Shelby Cobra, the key is to understand the basics of exhibit design.

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Topics: Booth Design, Trade Show Exhibit Design