IDEC Displays Blog

How to Excite and Engage Visitors at Your Trade Show Booth

Written by Lauren Stickler on Mar 9, 2018 11:44:46 AM

Static trade show displays are a thing of the past. An interactive trade show booth experience is where it's at. That means building elements of engagement into your booth design.

As a smart consumer, you probably do your research and comparison shopping online. Your potential customers do the same. Whether they're buying a new car for the family or investing in new software or technology for their business, the information they need is a few keystrokes away.

So when these business decision-makers with purchasing power show up at your booth at a conference or trade show, they don't want to read a product brochure, they want to experience that product, service or technology first-hand.

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Topics: Trade Show Exhibit Design, Experiential Booth Design, Custom Exhibits, Trade Show Planning