Static trade show displays are a thing of the past. An interactive trade show booth experience is where it's at. That means building elements of engagement into your booth design.
As a smart consumer, you probably do your research and comparison shopping online. Your potential customers do the same. Whether they're buying a new car for the family or investing in new software or technology for their business, the information they need is a few keystrokes away.
So when these business decision-makers with purchasing power show up at your booth at a conference or trade show, they don't want to read a product brochure, they want to experience that product, service or technology first-hand.Continue Reading →