IDEC Displays Blog

How to Excite and Engage Visitors at Your Trade Show Booth

Written by Lauren Stickler on Mar 9, 2018 11:44:46 AM

Static trade show displays are a thing of the past. An interactive trade show booth experience is where it's at. That means building elements of engagement into your booth design.

As a smart consumer, you probably do your research and comparison shopping online. Your potential customers do the same. Whether they're buying a new car for the family or investing in new software or technology for their business, the information they need is a few keystrokes away.

So when these business decision-makers with purchasing power show up at your booth at a conference or trade show, they don't want to read a product brochure, they want to experience that product, service or technology first-hand.

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Topics: Trade Show Exhibit Design, Custom Exhibits, Trade Show Planning, Experiential Booth Design

How to Pick the Best Components For Your Custom Exhibits

Written by Lauren Stickler on Nov 9, 2017 1:44:18 PM

Fall is trade show season. It also happens to be apple picking season. And since moving back to my native Massachusetts three years ago, a highlight for me has been traveling to the orchards of Stow, Mass., to go apple picking with family.

There's nothing like the smell of warm apple pie made with fresh handpicked apples to lure family members back into the dining room on Thanksgiving Day. Even the diehard football fans tear themselves away from the TV.  If you want your custom exhibit design to attract prospects to your trade show booth like my family is drawn to that homemade apple pie, you'll need to select just the right mix of ingredients, or structural components, to accentuate your display. 

 

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Topics: Booth Design, Custom Exhibits

Fundamentals of Booth Design Every Exhibitor Should Know

Written by Lauren Stickler on Oct 6, 2017 12:45:17 PM

Designing a custom trade show display is like jumping out of an airplane. The first step is a doozy but with the right training and experts to guide you, the sky's the limit on what you can achieve.

When I decided to jump out of an airplane the spring I turned 29, I knew there would be some training involved. I threw my Nissan Pulsar into gear on that sunny Saturday in April, feeling anxious and excited, and as fate would have it, Tom Petty's "Free Fallin'" was blasting on the radio. Pumped up from the music, I made the half-hour drive from Milford, NH, to the skydiving center in Pepperell, Mass., where my friends Bill and Dave were waiting for me. We laughed and joked nervously as we signed the liability waivers and  joined a class of about a dozen students, eager to learn the fundamentals of skydiving so we could pass the tests and make our first solo jumps. 

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Topics: Booth Design, Custom Exhibits