IDEC Displays Blog

3 Proven Ways The Best Trade Show Booths Engage Attendees

Written by Lauren Stickler on Jun 14, 2018 5:24:03 PM

 

One way to find out what show attendees really want when they walk into a trade show booth is to ask. That's what CEIR, the Center for Exhibition Industry Research, did. Here's what they found out.

1. Show attendees want engagement.

No, not the kind that leads to marriage vows. The kind that places your products in their hands, entertains and educates, and leaves new prospects with a lasting impression of your brand. It may not lead to marriage but it can forge a new relationship with a prospective buyer.

Why bother? Because booth visitors say that these are the kinds of interactions they enjoy and are receptive to when attending a trade show or conference, according to a CEIR report published earlier this year.

When it comes to giving booth visitors what they want, Augmenix, hit a home run. Show attendees at their booth during AUA 2018, the American Urological Association's annual conference last month, were given the opportunity to try their hand on the company's new procedural simulators and learn how the product can help protect quality of life for prostate cancer patients. Was it a hit with booth visitors? Look at their faces and you decide.

Combine this with CEIR's findings that only a small percentage of exhibitors actually offer some of these types of interactive experiences at their booths, and this puts those who do offer them at a competitive advantage. 

 

2. Booth visitors are captivated by presentations and one-on-ones.

Inviting someone who actually uses your product to be a presenter in your booth and answer visitors' questions based on their own experience is a win-win. Last month, Convergent Dental, maker of the Solea dental laser, did just that during the 2018 American Academy of Pediatric Dentistry Meeting in Honolulu. Convergent had one of their customers, Dr. Andrea Gamble, educating pediatric dentists at their booth. These new prospects  were hearing, first-hand, how using Solea on her patients had transformed her pediatric dentistry practice. 

 

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Topics: Trade Show Tips, Booth Design, Exhibit Displays

How to Pick the Best Components For Your Custom Exhibits

Written by Lauren Stickler on Nov 9, 2017 1:44:18 PM

Fall is trade show season. It also happens to be apple picking season. And since moving back to my native Massachusetts three years ago, a highlight for me has been traveling to the orchards of Stow, Mass., to go apple picking with family.

There's nothing like the smell of warm apple pie made with fresh handpicked apples to lure family members back into the dining room on Thanksgiving Day. Even the diehard football fans tear themselves away from the TV.  If you want your custom exhibit design to attract prospects to your trade show booth like my family is drawn to that homemade apple pie, you'll need to select just the right mix of ingredients, or structural components, to accentuate your display. 

 

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Topics: Booth Design, Custom Exhibits

Fundamentals of Booth Design Every Exhibitor Should Know

Written by Lauren Stickler on Oct 6, 2017 12:45:17 PM

Designing a custom trade show display is like jumping out of an airplane. The first step is a doozy but with the right training and experts to guide you, the sky's the limit on what you can achieve.

When I decided to jump out of an airplane the spring I turned 29, I knew there would be some training involved. I threw my Nissan Pulsar into gear on that sunny Saturday in April, feeling anxious and excited, and as fate would have it, Tom Petty's "Free Fallin'" was blasting on the radio. Pumped up from the music, I made the half-hour drive from Milford, NH, to the skydiving center in Pepperell, Mass., where my friends Bill and Dave were waiting for me. We laughed and joked nervously as we signed the liability waivers and  joined a class of about a dozen students, eager to learn the fundamentals of skydiving so we could pass the tests and make our first solo jumps. 

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Topics: Booth Design, Custom Exhibits

The Secret to Designing a Killer Trade Show Display Booth

Written by Lauren Stickler on May 25, 2017 1:52:16 PM

 

Zero to 60 mph in 4.5 seconds. That's the acceleration time of the 1965 Shelby Cobra 427 S/C Convertible. I was lucky enough to spot one of these beauties and snap a picture recently while passing through Claremont, NH, on my way up to a friend's cabin in Vermont.

It is one of those rare finds, like the time I heard a loud knocking sound outside my front door while living in Mississippi,  and I stepped out to see a huge bird about 18 inches tall with a flaming red crest, a pileated woodpecker, hammering away at the big red maple tree in my front yard.

In both cases I was mesmerized by what I saw, lingering as long as I could, absorbing every detail of the experience. Later, I felt compelled to go online and learn more about that beautifully designed car and magnificent-looking bird.

Start Your Engines 

If you want your trade show display booth to stop visitors in their tracks like that Shelby Cobra, the key is to understand the basics of exhibit design.

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Topics: Booth Design, Trade Show Exhibit Design